Cheminova

Cheminova’s Fyfanon ULV had been the gold standard in mosquito control, but had lost market share to newer products. By repositioning Fyfanon as a critical part of a resistance prevention regimen critical to public health efforts, Fyfanon sales have been reinvigorated. The multi-year marketing campaign features a specialized FyfanonFacts.com microsite, brochure, and distributor-customized direct mail program.

Pickering worked with Cheminova to target a direct-mail campaign highlighting the many benefits of using Fyfanon ULV. The mailings featured municipal park settings most likely to benefit from the product and photos of people safely enjoying their mosquito-free surroundings.

Cheminova needed a website to promote the chemical Fyfanon ULV, an effective mosquito control option. Pickering designed a brochure website featuring useful information regarding the chemical and links to additional information for visitors. The site included downloadable PDF information sheets as well as an FAQ section. The site has been instrumental in providing a strong web presence for the company. 

Visit the website

Pickering designed a brochure to accompany sales representatives and act as a leave-behind. The brochure incorporated the imagery of the direct-mail pieces while spelling out the benefits and safeness of Fyfanon ULV.