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Public Relations

Marketing Strategy

Marketing Strategy

Make Your Mark

Pickering Creative Group is committed to researching and understanding your business. Building collaborative partnerships with business owners allows us to strategically engage in effective planning. Pickering’s team of marketing professionals will help you make purposeful decisions regarding product positioning, consistent messaging, communication strategy development, and creating a strong visual presence.

Tailored specifically for the diverse needs of our clients, Pickering has developed packages offering different levels of marketing, public relations, and communication support. We analyze the market and your competition to develop marketing and communication strategies that create interest, motivate action, and build customer loyalty.

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Public Relations

The Power of PR

Power of PR is the perfect package for those companies looking to learn more about the public relations field, and the importance of earned media. This package analyzes the media that most directly affects your business and your target audience, while providing public relations ideas. Pickering is committed to assisting you to maximize your public relation efforts.

The Power of PR package will provide:
    •  Public relations audit
    •  Development of key media list
    •  Key PR opportunities recommendations
    •  Public relations guide



Make The Headlines

Keeping your organization’s name in front of the public plays an important role in remaining at the top of your target audience’s mind. Show your target audience, the community, and other business owners that your company is progressive, and dynamic. The Make The Headlines package provides your company with newsworthy media releases each quarter, aiming to keep your positive image in front of the community.

The Make The Headlines package you will provide:
    •  One written news release each quarter
    •  Development of key media outlets and contacts list
    •  Distribution and follow-up pitch of news release
    •  Public relations guide
    •  Status update of news release results