Pickering Creative Group
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Pickering Creative Group is committed to researching and understanding your business. Building collaborative partnerships with business owners allows us to strategically engage in effective planning. Pickering’s team of marketing professionals will help you make purposeful decisions regarding product positioning, consistent messaging, communication strategy development, and creating a strong visual presence.
Tailored specifically for the diverse needs of our clients, Pickering has developed packages offering different levels of marketing, public relations, and communication support. We analyze the market and your competition to develop marketing and communication strategies that create interest, motivate action, and build customer loyalty.
Quick Look Assessment
Pickering’s Quick Look Assessment is ideal for a business looking to develop a basic understanding of how to improve its current marketing and communication efforts. This assessment will analyze current efforts, pinpoint areas for improvement, and define a direction for your company’s future marketing strategies.
The Quick Look Assessment package includes the following:
• Marketing message audit
• Key findings document
• Identity analysis and recommendations
• Positioning strategy recommendations
• Brief introductory statement
• Key communication points (3 – 5)
• Marketing materials recommendations
Branding Blueprint
The Branding Blueprint is designed to collaboratively analyze your current marketing efforts and research your competitors. By conducting client interviews and in-depth competitor research, the Branding Blueprint provides a strong understanding of your target audience(s) and what motivates them to take action. Pickering's marketing team will utilize the research in the development of effective, key communication points.
This Branding Blueprint will provide:
• Marketing message audit
• Key findings document
• Client interview summary
• Profile of target audience(s)
• Identity analysis and recommendations
• Positioning strategy recommendations
• Brief introductory statement
• Key communication points (5 +)
• Marketing materials recommendations
360° Communication Strategy
The 360° Communication Strategy is a comprehensive evaluation and plan that covers many aspects of your business’ marketing and communication needs. We evaluate your business, competitors, industry trends, target audiences, and media use. Pickering then provides a customized, strategic plan that provides you a detailed list of strategies ensuring your marketing and communication efforts are by design and not by accident.
Your comprehensive 360° Communication Strategy will provide:
• Marketing message audit
• Key findings document
• In-depth competitor research
• In-depth industry and trends research
• Client interview summary
• Profile of target audience(s)
• Identity analysis and recommendations
• Media analysis and recommendations
• Positioning strategy recommendations
• Brief introductory statement
• Client formulated key communication points
• Marketing materials recommendations
