Pickering Creative Group
Client Console
Search
Lights
Pickering Creative Group is a marketing communications firm providing client-focused solutions in the areas of marketing, graphic design, website development, and tradeshow exhibits.
Strategy and creativity have long led the way to success in science, art, business, and industry. Today, these two fundamental elements are the guiding principles of all we do at Pickering Creative Group.
At Pickering Creative Group, our research, analysis, and expertise result in sound marketing and communication strategies that become the foundation for your success. These strategies are realized in our work, infused with engaging creativity that breaks through the clutter, captures attention, and motivates action.
Turn your cell phone on, Pickering Creative group just launched a new mobile site for the College of Hair Design. Visitors to the site – www.CollegeofHairDesign.com – will find useful information about the college, current happenings, and details regarding salon services. With a targeted demographic that is tech savvy and on the go, it was critical for the college to stay connected with current and prospective students, as well as salon customers.
The College of Hair Design needed to stay on the cutting edge of technology. As leaders in their industry who champion the latest techniques and approaches, creating a mobile site was a natural extension of this philosophy. Analytics showed that over 500 unique visits per month were being generated via smart phone users. Additionally, a surprising number of visitors were accessing salon services in addition to information regarding the college. To accommodate this, Pickering recommended dividing the navigation into two areas, one for salon services and another for college information.
Simplifying and streamlining the entire site design were critical aspects to the project. The mobile design was branded appropriately to mirror the main site while also creating a clear and concise hierarchy. Clickable phone numbers were placed at the top of the page and an accordion-style navigation allowed for intuitive, viewable links without sacrificing substance. Content was prioritized for maximum accessibility to popular areas such as student salon services, salon info and services, and current specials. Inquiries are a breeze with a simple contact form.
